Tuesday, August 23, 2011

Searching High and Low: Brief Review of Google


Google is one of the biggest multinational firms on the planet; founded in 1998 by two computer science graduates-Sergey Brin and Larry page, it is the preferred search engine of billions of users. It was originally named ‘BackRub’, referring to its search engine method whereby it scoured through back links to know the importance of a site. It is estimated that on any given day, Google processes over a billion search results. More than a decade and a half after its founding, Google remains the most popular search engine, a tag that it is in no hurry to shed! Though there are other search engines-Bing, for instance-they have a long way to go before they can even think of drawing level with Google-the leader!

The beauty of Google, right from its inception, is the way its search results are ranked. Its simplicity of operation is what sets it apart from other companies. It was named after the number ‘googol’, which is 1, followed by a hundred zeros. The word ‘Google’ has now entered the dictionary as a verb, which means to search for something on the Internet using Google. Apart from its search engine capabilities, Google also owns several other applications, such as Gmail, the social networking service Orkut, Google Buzz and Google +.  It also owns the free video sharing service YouTube. Apart from this, it also has a hand in the Android operating system used in high-end cell phones. The majority of its profits come from advertisements. Its current executive chairman is Eric Schmidt.

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