One of the most admired firms, Apple, incorporated in 1977, makes and distributes a wide range of personal computers, mobile phones and portable digital music players; it is also in the business of selling related software, services, and various other third-party applications. Some of its most popular products include Mac computer systems, the legendary iPhone (now in its 4th version), the iPad, iPod, and Mac OS X and iOS operating systems, used in its computers and cell phones. The company also offers third-party digital content and applications-this last is available via its iTunes Store.
The regions it serves can be roughly divided into the Americas, Europe, Japan, Asia-Pacific and retail. The Americas covers both South and North America. The Europe part includes in its ambit all European countries, with the addition of Middle East and Africa. Australia and Asia round off the Asia-Pacific segment (excluding Japan). The retail segment takes care of all Apple-owned retail stores in the United States as well as in international markets.
As for sales, the company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers. Apple sells to a range of consumers, as also to small and medium-sized businesses, education and government markets. By September 2010, Apple had opened a total of 317 retail stores, of which 233 were in the United States alone-and 84 outside of the United States. The firm is headed by Steve Jobs, one of the most well-known and charismatic figures in the technology domain.
The regions it serves can be roughly divided into the Americas, Europe, Japan, Asia-Pacific and retail. The Americas covers both South and North America. The Europe part includes in its ambit all European countries, with the addition of Middle East and Africa. Australia and Asia round off the Asia-Pacific segment (excluding Japan). The retail segment takes care of all Apple-owned retail stores in the United States as well as in international markets.
As for sales, the company sells its products globally through its retail stores, online stores, and direct sales force and third-party cellular network carriers. Apple sells to a range of consumers, as also to small and medium-sized businesses, education and government markets. By September 2010, Apple had opened a total of 317 retail stores, of which 233 were in the United States alone-and 84 outside of the United States. The firm is headed by Steve Jobs, one of the most well-known and charismatic figures in the technology domain.
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